Privacy Policy

Overview

At The Bank of Fayetteville, the basis of each customer relationship is trust. We know that whether you are an existing customer, or considering doing business with Bank, you have an interest in how we collect, retain and use information about you and your relationship with us.

We have an obligation to honor your trust, beginning with protecting the confidential information you share with us. We believe that your privacy should not be compromised. At the same time, we want to offer you the array of financial products and services you need to accomplish your financial goals. We believe we can do both through the privacy policy outlined below.

Customer Privacy Principles

At The Bank of Fayetteville, we believe the confidentiality and protection of customer information is one of our fundamental responsibilities. While information is critical to providing quality service, we recognize that one of our most important assets is our customers' trust. The Privacy Principles below have been endorsed by the major banking groups, of which Bank is a member. We use these Privacy Principles to guide us in dealing with customer information. Following, is the type of information Bank collects, how it is used, and with whom and under what circumstances it will be shared.

Information We Collect At The Bank of Fayetteville

We accumulate information about our customers from a variety of sources. For loan and deposit accounts, we gather information regarding your financial status, employment, income etc. This information comes from you voluntarily, in person, by mail, or through our web site. Bank develops other data as a function of providing a product or service for you. Additional information is obtained from outside sources, such as credit bureaus and other creditors. We may also obtain demographic and household information about you from specialized firms.

Maintenance of Accurate Information

Bank has established procedures so that a customer's financial information is accurate, current and complete in accordance with reasonable commercial standards. Should you believe that our records are incorrect, please notify us and we will investigate and correct any information.

How We Use This Information

We collect, retain, and use information about you only where we reasonably believe that it will help us to: mitigate potential risks or loss to Bank; protect and administer your records, accounts and funds; comply with certain laws and regulations; help us design or improve our products and services; or understand your financial needs so that we can provide you with quality products and superior service.

Limitations on Employee Access to Information

At The Bank of Fayetteville, employee access to personally identifiable customer information is limited to those with a business reason to know such information, either to assist you in the completion of transactions or in the sale of additional financial services. Employees are educated on the importance of maintaining the confidentiality of customer information and on these Privacy Principles. Because of the importance of these issues, all Bank employees are responsible for maintaining the confidentiality of customer information and employees who violate these Privacy Principles will be subject to disciplinary actions

Protection of Information via Established Security Procedures

At The Bank of Fayetteville, we are committed to the privacy and security of your financial and personal information. All of our operational and data processing systems are in a secure environment that protects your account information from being accessed by third parties. We safeguard information according to established standards and procedures.

Restrictions on the Disclosure of Account Information

It is The Bank of Fayetteville's policy not to reveal specific information about customer accounts or other identifiable data to unaffiliated third parties for their independent use, except for the exchange of information with reputable information reporting agencies to maximize the accuracy and security of such information, unless the information is provided to help complete a customer initiated transaction; the customer requests or permits it; or the disclosure is required by or allowed by law (e.g., subpoena, investigation of fraudulent activity, request by regulator, etc.)

Joint Marketing

We may disclose all of the information we collect as described above to companies that perform marketing services on our behalf or to other financial institutions with whom we have joint marketing agreements. You do not have a right to opt out of the disclosure of this information.

Providing Privacy Information to Customers and Responding to Inquiries

At The Bank of Fayetteville, we recognize and respect the privacy expectations of our customers. We want you to understand the commitment to privacy in our use of customer information. As a result of this commitment, we have adopted this Privacy Policy, which is made readily available to you, the customer.

If there are any questions about this Privacy Notice, or a question about the privacy of customer information call The Bank of Fayetteville at (479) 444-4444 or write to us at The Bank of Fayetteville, Compliance Department, One South Block Avenue, Fayetteville, AR 72701.